SHREDZ SHOP
SHREDZ SHOP
Shredz Shop is a small local skate shop in my home town of Cochrane, AB. Growing up in a small town, there wasn’t much to do as kids, but the skate park, and Shredz Shop provided a safe haven where I, along with all my friends, could hang out, goof around, and find a sense of community.
Building Community
Fast forward to about 10 years later, and I get message from Sam Stuart, the owner of Shredz Shop. He wants my help with a passion project. I was very excited about this idea, the chance to give back to the community that had given me so much, and the chance to expand that community and share it with others.
So myself, Sam (the shop owner), and Levi (the host) set out to build an online community of skateboard nerds like us. A place where we could teach, learn, and discuss the industry with like-minded people.
We started a youtube channel, and started filming and posting videos.
Then something
amazing happened.
The community began to grow. And grow. And kept growing. Skateboard enthusiasts from all over the globe began pouring in by the thousands. It turns out people really enjoyed our content. Within about 5 years, we had built an online community of about 157,000 across platforms.