LEVEL UP

GROWTHINK

Growthink is an annual national sales conference put on by Inkeros. Sales reps, leadership, and internal departments from all across Canada converge in Toronto for a full day of Keynote speeches, inspiration, education, awards, and entertainment.

The idea is to bring together the most driven sales reps, recruiters, and leaders from across North America for a high-energy experience focused on growth, connection, and recognition. Attendees strengthen their sales and leadership skills, build powerful relationships with other ambitious professionals, and celebrate the standout performers of the past year.

Brainstorm.

Conceptualize.

Plan.

Execute.

This is where myself, and my team, come in.

Our job is to come up with a theme and brand for the event. This needs to be thoughtful, the theme and brand must connect back to the over-arching essence of the event, which is sales and leadership development. Our choice, on top of being relevant, must also allow us opportunities to create assets that are captivating, create visual interest, and entertain. We do not want just another sales conference, we want to have a WOW factor.

Once the theme and brand are decided on, we now have to build it. This means promotional materials, AV assets, stage design, interior design, entertainment, decor, and building out a showflow that ensures that every minute of the conference is a captivating experience for the audience.

We design these events with the utmost attention to detail, every aspect from the moment the attendee walks through the door is thoughtfully curated.

In 2024, the theme we ultimately landed on was “Level Up”. We thought this was a suiting theme for a conference focused on sales and leadership development. We wanted to inspire attendees to take on new challenges, get outside of their comfort zones, develop their skills, and level up.

Now that we have a theme that’s relevant to the conference, we need a brand that’s relevant to the theme.

After much deliberation and brainstorming, we decided a good brand to convey the theme of Level Up, would be something relating to video games. Video games, especially the classics, really embody the idea of levelling up and progressing into a newer, better, stronger version of ones self.

We began conceptualizing various different video game brand ideas, and after an exhausting amount of conceptualization, we finally agreed that we would closely follow the branding of the TRON enterprise.

This choice allowed for a few things. We were able to use the brand consistently throughout every aspect of the event, we were able to create visually appealing creative assets, and since TRON has an original brand from 1982, and a modern brand from 2010, we decided that in the morning we would use the original brand, and in the afternoon when the attendees are in breakouts, we would flip the room and use the modern brand from 2010 in the evening. This allowed for the event itself to, in a sense, level up.